Camp Magic's a six month process
That begins way before June
Sometimes it starts like a babe in womb
And keeps on growin' and all too soon
The babe is a walkin' around the room!

Jowey the Web WomanChris the Camp Cook testing out Turkish Delight recipesFriendly Starbucks Staff who always remember it's a grande latte EXTRA hot!Katherine cutting and creating new designs

IDEAOur annual theme begins with an idea. This years' idea was a Gypsy Caravan. After researching many different types of really amazing caravans over the net, we created this graphic. The graphic started with Katherine hand drawing and re-drawing (and re-drawing!)
CONCEPTThis idea became a Concept.A concept takes root like a seed planted in a garden. Once a seed is planted, it needs certain things to grow...

Sunshine... these are the bright thoughts and imagination following the idea.
 
Rain... is part of the food that helps a seed to grow. The information about Gypsy caravans and the olden day life, the dancing and music and stories, all feed the concept.
 
Weeding... this is when we edit out all the information and try and finalize what we will be working with.
 
And a whole lot of Love... this is the passion in the work that a concept needs to grow!

ACTION PLANWith all of these ingredients, a concept becomes an
Action Plan.

The action plan is all the hard work, the sticking your nose to the grind, getting your head out of those beautiful clouds of concepts, and digging your heels in.

The Action plan is when your web designer says to you...
"Please, I need all your artwork and text by next Friday at the very latest!"
 
The Action plan is when your printer says to you...
"If you want to have your brochures and advertisements out by next Friday, please make sure all the content is in by this Friday."
(Friday seems to be a popular day for Action Plans!)

And while all the printed material and art work is being prepared for Thomas and Jowey, the entire program for the summer is being created. Katherine works with the staff who live both in town and overseas. This year, we have Christopher from New York, who is introducing a whole new food aspect to our program, and creating recipes for the children as we write this website!
 
The Action Plan is when you have amazing people like MJ who help to sew pillow cases and gypsy flags that add incredible colour to each camp room.
 
The Action Plan is the team of coffee baristas at Starbucks, who smile when you go to do your work in a noisy corner of their café, just to get a bit of inspiration from all the coffee fumes, and chatty wonderful customers.
 
The Action Plan is children who volunteer to paint stilts, getting them ready for the Camp Magic season.
 
The Action Plan is Katherine cutting fabrics, designing new and fun things for the children and staff.
 
The Action Plan is staff coming to studio inthegroove to get their photos taken, and finalize their role for the year, discussing parts of the program they will take care of, and all the wonderful things they would like to contribute.

ADMINISTRATINGOnce the program is created, brochures and website is up and running, we then start what is called Administrating.
This is when we get to chat with parents through e-mails and the telephone. Often people have questions if they haven't sent their children to the camp before, or perhaps they are returning customers who just want to say "Hello! My son/daughter can't wait to come back to Camp Magic again this year!" We love answering questions and discussing what we do each year, because everyone who works at Camp Magic does it for one very simple reason... WE LOVE IT!
 
And of course after all of this is done, our plant has now grown into an entire garden, and we are ready to harvest all the fruits of our labour, and have loads and loads of fun with the children.


Thomas the Patient PrinterMJ is our Camp Magic seamstressChildren at studio inthegroove getting new stilts ready for this yearBillie our Camp Mascot already in her Gypsy gear
© Copyright 2009. inthegroove Camp Magic. All Rights Reserved.